Method + Mindset WorkshopMethod + Mindset is a two-day educational experience designed to support floral professionals as they prepare for the 2026 season.
This is not a traditional hands-on arranging workshop. Rather than surface-level inspiration, this experience breaks down the thinking, systems, and strategies behind a successful floral business. Expect concrete tools, real-world examples, and actionable lessons that translate creative vision into structure, confidence, and measurable growth.
Together, we explore profitability, art theory, psychology, and brand building in a way that is sustainable and growth-oriented.
Attendees will also have early access to the 2026 Floral Reserve Rose Show
Investment: $598
WhyMethod + Mindset is about doing the hard internal work that can easily get pushed to the wayside. The reality is simple: YOU and YOU alone are responsible for your business and its success.
What we have designed in M+M is rooted in that truth. This program was created to help shape a stronger business, develop clearer brands, and produce more confident designers.
We’re not here to compare, compete, or judge. We’re not here to recreate trends or copy formulas.
This is a space to dissolve fear and encourage clarity.
Semia Dunne
Founder of Flowers by Semia and The Floral Reserve, Semia brings over two decades of experience in luxury floral design, education, and business strategy. Her work bridges creativity and commerce, helping florists build sustainable, profitable businesses rooted in clarity and confidence.
Gilberto Freihoff
An internationally recognized floral designer and founder of Dogwood + Fir. Gilberto is known for his refined aesthetic and deep understanding of art principles as they apply to floral composition. His work challenges florists to think like designers, not decorators.
Hafsa Lewis
Founder of Hafsa & Co., Hafsa combines a background in clinical psychology with floral design to explore the emotional, cognitive, and relational impact of flowers. Her work focuses on meaning, connection, and intentional brand storytelling.
Rachel Lee , Esq.
Founder of Moon Rabbit Flowers, Rachel is a fabulous addition to our program as she’s not only a seasoned floral designer, but also an attorney with 20 plus years of commercial contract experience. Rachel will speak to the nuances of a good contract as it pertains to our industry.