White Flower Farm and SEMIA Studio Announce Floral Partnership and Launch of Mother’s Day Bouquet Campaign

Partnership features a curated selection of ever-changing cut flower bouquets along with a special ‘Thank you, Mom’ promotional campaign this Mother’s Day


MORRIS, CT, April 15, 2024 – White Flower Farm, a family-owned mail-order plant nursery located in northwestern Connecticut, proudly announces its collaboration with SEMIA Studio, a division of SEMIA, one of the nation’s leading floral design firms located in Providence, Rhode Island. The partnership features an ever-changing selection of cut flower bouquets designed by award-winning floral designer Semia Dunne. The collection, available exclusively at WhiteFlowerFarm.com, embodies Semia’s signature blend of elegance and playfulness, reflecting her decades-long expertise in sourcing, combining, and designing the finest flowers the world has to offer. 

In conjunction with the launch of the SEMIA Studio Collection, both companies are excited to unveil a special ‘Thank you, Mom’ campaign in celebration of Mother’s Day. This heartfelt initiative, predominantly driven through social media channels, aims to express gratitude to mothers and caregivers for their unwavering support and affection. As part of the campaign, several handpicked home, sports and lifestyle influencers including U.S. Paralympic track and field athlete and motivational speaker, Noelle Lambert, will join in extending appreciation to mothers nationwide.

“We couldn’t be prouder to partner with Semia Dunne and her team on the SEMIA Studio collection of bouquets,” said Eliot A. Wadsworth, owner of White Flower Farm. “Having worked with Semia for a number of years already, we know her commitment to quality and customer service matches ours; we’re certain that our customers will be delighted with the collaboration and come to rely on SEMIA Studio for cut flowers and gifts just as they rely on White Flower Farm for garden plants.”

“We are thrilled to be announcing our official partnership with our friends at White Flower Farm,” said Semia Dunne, founder and president of SEMIA. “We are truly looking forward to delivering artistry and joy through the beauty of cut flowers to the White Flower Farm customer base and especially to moms and caregivers this Mother’s Day.”

White Flower Farm shares in Semia’s pursuit of joy through flowers and has been helping its customers succeed in their home gardens for more than 70 years. 

Driven by the success of her flagship floral design company in the luxury wedding sphere, Dunne and her team have expanded SEMIA into a multifaceted enterprise. Their rapid growth stems from a commitment to delivering innovative, heartfelt floral designs for events of all scales, ranging from grand affairs to intimate gatherings.

The SEMIA Studio Collection is now available for purchase at https://www.whiteflowerfarm.com/flowersbysemia. For further details on the partnership and the upcoming ‘Thank you, Mom’ Mother’s Day campaign, follow @whiteflowerfarm, @FlowersbySemia, and @SEMIAStudio.

Press Contacts: 

SEMIA Studio – Liz Murphy, liz@flowersbysemia.com

White Flower Farm – Eliot Wadsworth, eliot@whiteflowerfarm.com


ABOUT WHITE FLOWER FARM: White Flower Farm is a family-owned mail-order nursery located in northwestern Connecticut. Since 1950 we have been providing a wide range of perennials, annuals, bulbs, shrubs, vines, amaryllis, gardening tools & supplies, and gifts for gardeners. We also offer gardening advice and how-to information to gardeners throughout the United States. Visit us at www.whiteflowerfarm.com.

ABOUT SEMIA Studio: SEMIA Studio is the floral lifestyle division of SEMIA, one of the nation’s fastest-growing floral design enterprises.  Founded by Rhode Island native Semia Dunne in 2000, the multi-channel company is anchored in its approach to bringing exceptional floral artistry to life through the unbridled beauty of flowers.  SEMIA has rapidly expanded its footprint in the space by delivering forward-thinking design and seamless implementation to every event, product launch, and customer interaction.  In addition to the SEMIA Studio floral products division, SEMIA operates a luxury floral wedding and event design firm and The Floral Reserve, a wholesale flower distribution hub based in Providence, RI. Visit us at www.flowersbysemia.com.